The French second-hand market is worth between €12 and 14 billion and grows 12 to 20% a year depending on the source; Vinted alone generated €813 million of revenue there in 2024 (+36%), and nearly 3 French people in 4 bought second-hand this year. It is no longer a niche trend: it is an entire segment of French consumption, growing three to five times faster than classic e-commerce. What follows are the figures, each with its primary source: no convenient rounding, no average invented between two studies that do not measure the same thing.
For a reseller, these figures are not just general knowledge: they say where demand is heading, which platforms it is concentrating on, and how long the window stays open.
How big is the second-hand market in France?
The total market sits between €12 and 14 billion depending on the methodology used, with double-digit growth confirmed by all the sources consulted.
Two estimates are the reference, and they do not tell exactly the same story. Recy.net (Statista, ADEME (the French ecological transition agency), Citeo (the French packaging eco-organisation) data) puts the market at about €12 billion in 2026, rising from €5.5 billion in 2020 to €8 billion in 2023, then €10 billion in 2025, an annual growth rate close to +20%. For its part, Dynamique Mag, citing a Xerfi study, gives a market of up to €14 billion on 2024 data, with a more measured annual growth of about +12%. The gap comes mostly from the scope used (categories included, online second-hand only or all channels combined), hence the value of always looking at the source before quoting "the" market figure.
Of this total, fashion and textile alone account for about €7 billion, nearly 40% of the market, and are growing twice as fast as new clothing. The CCI Paris Île-de-France (the Paris regional chamber of commerce and industry) projected for its part €4.6 billion for the year 2025 alone on this same fashion segment: a separate figure, not to be added to the previous ones since it covers neither the same year nor the same calculation method.
| Indicator | Value | Source |
|---|---|---|
| Second-hand market France (2026) | ~€12bn, +20% a year | Recy.net (Statista/ADEME/Citeo) |
| Second-hand market France (2024) | up to €14bn, +12% a year | Xerfi, cited by Dynamique Mag |
| Share of fashion/textile in the market | ~€7bn, ~40% of the total | Dynamique Mag / enov.fr |
| Vinted revenue (2024) | €813m (+36%) | Vinted Financial Results 2025 |
| Vinted revenue (2025) | €1.1bn (+38%) | Vinted Financial Results 2025 |
| Vinted GMV (2024 → 2025) | €7.3bn → €10.8bn (+47%) | Vinted Financial Results 2025 |
| Vinted users in France | 23M+ (world's number one market) | LSA (Vinted data, end of 2024) |
| leboncoin.fr revenue (2023) | €550m (+11% vs €494m in 2022) | presse.leboncoincorporate.com |
| New Leboncoin listings per day | ~800,000 | presse.leboncoincorporate.com |
| Leboncoin unique monthly visitors | 28.8M on average | presse.leboncoincorporate.com |
| French second-hand buyers (2025) | 75% (3 in 4), vs 64% in 2023 | Observatoire Novascope (Enov) |
| Second-hand textile buyers (2024) | 38% of French people | Refashion Barometer 2025 |
Why do the figures vary so much from one source to another?
Because none of these studies measures exactly the same scope, and it is more honest to say so than to artificially pick between two figures that do not really contradict each other.
One institute counts the online second-hand market only, another includes barter, car boot sales and the social and solidarity economy (Emmaüs, Red Cross, reuse centres); one barometer asks "have you ever bought second-hand" when another asks "over the last twelve months". The Refashion Barometer 2025, for example, breaks down the volume of second-hand textiles sold in France by channel: 46% goes through exchanges between individuals (Vinted, Leboncoin), 33% through the social and solidarity economy, and 21% through professional B2C sellers. This breakdown alone shows why a "total market" figure and a "C2C platforms" figure never overlap perfectly.
What does not vary, on the other hand, is the direction of the curve: all the sources, without exception, point to double-digit annual growth, well above that of new-goods commerce.
Vinted: what figures are behind the number one in second-hand fashion?
Vinted generated €813 million of revenue in France and Europe in 2024 (+36% over a year), for a gross merchandise value of €7.3 billion, and France remains, by far, its number one market.
These figures come directly from Vinted's official financial communication (Vinted Financial Results 2025), the most reliable source there is on this subject since it comes from the company itself. For the 2025 financial year, the momentum accelerates further: GMV at €10.8 billion (+47% over a year) and revenue at €1.1 billion (+38%). A fact less often relayed: net profit slips slightly, from €77m in 2024 to €62m in 2025 (-19%); a sign of massive reinvestment (product, international, marketing) rather than of a slowdown, with operating cash flow (free cash flow) rising by +36% over the period.
On the French side, LSA reports more than 23 million users at the end of 2024, nearly a third of the platform's worldwide community: which makes it, unsurprisingly, Vinted's number one market in the world. For a reseller, this figure reads simply: roughly one French buyer in three already has an active or dormant Vinted account. It is the densest audience of all second-hand fashion in France, which explains why most crosslisting strategies start there.
Leboncoin: how much does the generalist marketplace weigh?
Leboncoin reported €550 million of revenue in 2023 (+11% vs €494 million in 2022), with nearly 800,000 new listings published every day and 28.8 million unique monthly visitors on average.
These figures (coming directly from Leboncoin's corporate communication) sketch a generalist player (fashion, but also furniture, electronics, vehicles, property), less specialised than Vinted on textile but with a comparable audience in volume. In 2023, the platform claimed more than 64 million listings online and 500,000 active professional sellers, a reminder that Leboncoin is not only a marketplace for individuals.
A recent development is worth noting for any reseller who also sells on this platform: since 27 April 2026, Leboncoin has introduced a paid model for individuals' listings beyond a quota (50 free listings a year excluding vehicles; two free listings a year then €79.90 for a vehicle). Several field reports (MyTracks, Blog du GCF) mention a measurable drop in the volume of listings published in the days following this change, particularly on the car side. This shift towards monetisation does not concern professional accounts, but it changes things for the occasional seller, who must now choose between paying, cutting back their activity, or structuring themselves more.
How many French people buy (and sell) second-hand each year?
Nearly 3 French people in 4 (75%) bought a second-hand product in 2025, against 64% in 2023, an eleven-point rise in barely two years.
This figure comes from the Observatoire Novascope, an exclusive barometer from the firm Enov that has tracked the second-hand market in France since 2021: one of the few long-term trackers on this precise subject, which makes it a solid reference for measuring the trend from one year to the next rather than a single isolated snapshot. On the narrower textile segment, the Refashion Barometer 2025 (2024 data) measures 38% of French people buying at least one second-hand piece, with an average price of €9.50 per second-hand garment, and confirms that 46% of the second-hand textile volume goes through exchanges between individuals (Vinted, Leboncoin), against 33% for the social and solidarity economy and 21% for B2C professionals.
In other words: buying second-hand is no longer a marginal or generational behaviour, it has become an ordinary consumer reflex for most French people, and this reflex is strengthening year after year rather than levelling off.
What do these figures change in practice for a reseller?
Demand growing 12 to 20% a year on an already massive base (23M Vinted users, 28.8M Leboncoin visitors) means one simple thing: the window of opportunity for a reseller remains wide open, and it is widening faster than most sellers can keep up with by hand.
Three concrete readings of these figures, on the reseller's side:
- Demand far exceeds disciplined supply. With 75% of French people buying and double-digit growth, the problem is almost never "are there buyers?", it is visibility and the ability to handle the volume. This is precisely what the Vinted vs eBay vs Leboncoin comparison covers: knowing where to sell what, rather than spreading yourself at random.
- Each platform has its own dynamic, and they move. Vinted keeps accelerating its GMV (+47% in 2025) while Leboncoin tightens its free model for individuals since April 2026. A reseller who depends on a single platform takes these changes head-on; one who distributes across several marketplaces at once absorbs the shock without thinking about it. That is the whole point of crosslisting: publish once, be visible wherever demand is.
- The tightening of rules on the individuals' side benefits structured sellers. The new Leboncoin quota does not apply to professional accounts, and Vinted increasingly distinguishes the occasional seller from the regular one. If you start publishing dozens of listings a week, the question of professional seller status comes up faster than you think.
That is the role of a tool like StoFlow: publish a product once and distribute it on Vinted, eBay, Leboncoin, Vestiaire Collective and Etsy simultaneously, with a single dashboard for orders, messages and statistics; rather than following five fast-growing markets by hand, one tab at a time. The method is detailed step by step in selling on several marketplaces, if you are starting from zero.
What should you take away from these figures to sell in 2026?
Remember the order of magnitude rather than the exact figure to the nearest million: a market between €12 and 14 billion growing 12 to 20% a year, carried by platforms that each weigh several hundred million euros of revenue, and a buyer base that has passed three quarters of French people.
None of these statistics is fixed: the platforms' business models evolve (Leboncoin's shift to paid in 2026 is the most recent proof), and the next annual results from Vinted, Leboncoin or Refashion will redraw these figures within a year. What should not change, on the other hand, is the direction of the trend: second-hand keeps gaining ground on new, faster than the average for online commerce. For a reseller, the real question is no longer "is the market big enough?": it is "am I organised to capture my share of it, on several platforms at once, without giving up all my evenings?"
